The majority of home business mailing list owners, (i.e. network marketers, affiliate marketers, eCommerce store owners, etc...) are not building an email list. Most mailing list of them do not understand why they should even bother building a list. Here mailing list are three reasons why you need to build an email list if you are marketing your business online. Like most people, when I started learning how to market online, I struggled to build my list. I was happy to get one subscriber. Then mailing list I would hear stories about internet marketing gurus who had 100,000's of people on their mailing lists and how they would make several thousands of dollars every time they sent an email. This mailing list can be rather discouraging if you are struggling to get one subscriber on your list. However, even if you are just starting a new business online, you should still start building an email list from day one. Here are three reasons why. 1. If You Don't Have A List You Are Not Really In Business - In every home based business I have started in the past, all of them said the same thing. You need a list. Every Network Marketing company teaches you to start by making a list. They will tell you to write down everybody you know, and then just go down your list and contact each person to see.