What is Messenger? Are Facebook and Messenger connected? How to use Messenger as a business to summarize Everything you need to know about the Facebook messaging app and how businesses can use it to reach customers and prospects using a conversational approach. What is messaging today? This is where conversations between people take place. Many still do not know it, but the volume of traffic on messaging platforms had already exceeded social networks in 2015, as the following report clearly demonstrates: The numbers have grown steadily from 2015 to date: 1.5 billion people use WhatsApp at least once a month Facebook Messenger instead has 1.3 billion active users at least once a month Instagram is chosen by 1 billion users to exchange messages. These stats are just to give you an insight into the world of messaging, but in this article we'll focus on Facebook Messenger ; According to figures disclosed by Facebook, 20 billion messages are now sent between individuals and businesses each month. Let's take a look at the history, features, and how businesses can use this amazing Image Masking Service conversational marketing channel . What is Messenger? Facebook Messenger (better known as Messenger) is an instant messaging application and platform . Founded as Facebook Chat in 2008 , it was released in 2011 as a standalone app for iOS and Android. New versions have been released over the years, finally becoming also accessible from a normal web browser in April 2015 , via the messenger.com page. What can users do with Messenger? Send messages and exchange photos, videos, stickers and audio files Interact with bots Make voice calls make videos Play instant games Share locations Create polls Make payments . The Messenger Day feature was introduced in March 2017, with which people can upload photos or videos that are visible to all their contacts for up to 24 hours . This feature follows in the footsteps of what had already been done by Snapchat, Instagram and WhatsApp. The Lite version was also released in 2017, which was designed for users with slow connections or smartphones that don't support the basic version of the app.

We all pay attention to how graphics are displayed in emails and how they impact recipients. All this care can however be canceled if the support, the email, is not taken into account. Especially since the bandwidth is not infinite: this is why avoiding the insertion of images that are too heavy is essential. A few recommendations: Maintain a maximum weight of around 50 KB Make sure the image resolution is 72 dpi Save images as JPG, GIF, PNG #8 Emails that are too heavy Marketers often insert images created for another purpose or medium (an ad campaign, the website, etc.) into an email. Without taking certain precautions, the height and width of these images will not work in the email. The HTML img tag helps to optimize them, allowing us to define the height and width of an image. For example, the following line of code sets the height to 123 pixels and the width to 456 pixels. Once the parameters are set, regardless of the actual size, the image will be displayed on the browser with the specified height and width . #9 Inserting E-Commerce Photo Editing Service optimized animated GIFs Animated GIF certainly add a lot of emphasis to a message: they are an extremely effective way to capture attention . Moreover, inserting them into an e-mail is very simple. But you have to be very careful, since the size of an animated GIF increases rapidly depending on both the number of frames in the animation and the dimensions . But mostly because some clients don't see the animation at all: Outlook 2007-2013 only shows the first frame . What should we do then? Make sure the very first frame is full and complete so that the message is understandable even if animation is not enabled. #10 Forget image alt text As you know, by default some email clients don't show images , but that's not all, because many users prefer to disable them (for various reasons). How to buffer these situations? With some code properties : title , which displays the content of an image when the mouse pointer is positioned over the image area (mouseover) alt , which defines the text to display if the image is not downloaded (alt text). Our recommendations : Make sure images always have alt and title attributes set Do not make the inserted text too long, as this may ruin the layout of the communication (for alt) or be difficult to use (for title) Make sure the alt text color is easily readable both in terms of size and color, especially when you have a colored background Preferably leave the alternative text underlined by a link so that its function is easily recognizable within the communication.

Almost every business uses email to build relationships with their customers, so it's getting harder and harder to increase conversions. In this article, we'll show you 11 email marketing tips you should use to improve your business results. Marketing channels come and go, but email campaigns retain a reputation as the most popular tool for promoting business. Individuals and businesses have been using messaging platforms for over three decades already, but that doesn't stop them from growing steadily . According to the 2018 report, there are nearly four billion email users worldwide . This means you can reach more than half of the world's population using a single marketing channel - a business advantage that no one could even imagine just a few decades ago. Emails not only guarantee global accessibility but also bring you many other privileges. They can help you: Building Professional Authority Maintain relationships with customers Launch campaigns at a lower cost Analyze target audiences Increase website Image Masking Service traffic Increase sales and revenue . That's not where the benefits of email campaigns end, but it's more than enough to convince you to keep investing in this branding channel. However, the fact remains that almost all businesses use email to build relationships with their customers, so it is becoming increasingly difficult to increase conversions . You have to use the advanced techniques if you want to overcome the obstacles and surpass your competitors. In this article, we'll show you 11 email marketing tips you should use to improve your business results. Let's look at it! 1. Grow your subscriber list Do you already have thousands of email subscribers and think that's enough to make your email campaigns successful? This way of thinking is wrong because you don't want to set limits and prevent your subscriber list from growing even longer . The chances of increasing sales results increase with each contact you add to the list, so remember to keep building new lead magnets. This includes a wide range of marketing features such as infographics, videos, webinars, e-books, checklists, white papers, cheat sheets, templates, toolkits and many more. Another important suggestion is to keep your signup forms simple and easy, letting subscribers fill out only the most important details.