The only thing that has changes is email list how- and this is a direct result from how the marketplace and consumer behavior is evolving. What is it about Digital Marketing then email list? Digital Marketing is effective because it is customizable. It can target specific demographics to ensure that the best audience is getting your adverts and content at the email list right times.

The following are three combined ways of how digital marketing finds email list your audience. (1) Location Google tags computers with email list a geographical location. While letterbox drops can do the same, location is where the comparison ends. Digital is able to combine email list location with the following two qualifiers to ensure that your message is tailored, rather than mass distributed to just anyone.

For example, in the Real Estate industry email list, around 70% of residences are investor controlled, which means letterbox drops are ineffective because the people receiving the email list materials are not the decision makers and therefore not finding themselves in the hands of the right people. Digital equivalents would use location and the following two email list to ensure it is being fed to the right customers. (2) Browsing History It is the fact above that allows digital marketing to take it one step further.