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What is Messenger? Are Facebook and Messenger connected? How to use Messenger as a business to summarize Everything you need to know about the Facebook messaging app and how businesses can use it to reach customers and prospects using a conversational approach. What is messaging today? This is where conversations between people take place. Many still do not know it, but the volume of traffic on messaging platforms had already exceeded social networks in 2015, as the following report clearly demonstrates: The numbers have grown steadily from 2015 to date: 1.5 billion people use WhatsApp at least once a month Facebook Messenger instead has 1.3 billion active users at least once a month Instagram is chosen by 1 billion users to exchange messages.
These stats are just to give you an insight into the world of messaging, but in this article we'll focus on Facebook Messenger ; According to figures disclosed by Facebook, 20 billion messages are now sent between individuals and businesses each month. Let's take a look at the history, features, and how businesses can use this amazing Image Masking Service conversational marketing channel . What is Messenger? Facebook Messenger (better known as Messenger) is an instant messaging application and platform . Founded as Facebook Chat in 2008 , it was released in 2011 as a standalone app for iOS and Android. New versions have been released over the years, finally becoming also accessible from a normal web browser in April 2015 , via the messenger.com page.
What can users do with Messenger? Send messages and exchange photos, videos, stickers and audio files Interact with bots Make voice calls make videos Play instant games Share locations Create polls Make payments . The Messenger Day feature was introduced in March 2017, with which people can upload photos or videos that are visible to all their contacts for up to 24 hours . This feature follows in the footsteps of what had already been done by Snapchat, Instagram and WhatsApp. The Lite version was also released in 2017, which was designed for users with slow connections or smartphones that don't support the basic version of the app.